Sky Sports is British Sky Broadcastings premier Round-the-clock sports news channel in England and Ireland. British Sky Broadcasting is a satellite pay TV company and together with Sky Sports additionally, it has Sky Sports 1, 2, 3 and Xtra which are available as a Premium package over the basic Sky Sports. Since its creation in 1990, Sky Sports has played an extremely dominant role in commercializing British sport. This channel has additionally been a key player in making a paradigm change in the organizational structure of sports broadcasting by being the first ones to support and encourage the Premier League to break out from the Football League in 1992 football betting.
Sky Sports began as The Sports Channel in March 1990 as Sky Television did not have a privileged sports channel initially. Sports programs were broadcast sometimes from this channel but rather than introducing a sports channel of their very own, Sky Television made a decision to put money into Eurosport. Upon the launch of Sky Television in February 1989, Eurosport was marketed among its four channels.
British Sky Broadcasting and Sky Television announced a merger in 1990. Initially launched as British Sky Broadcasting, the Sports Channel was rebranded Sky Sports when it was eventually launched in April, 1991 on the SES Astra IB Satellite tv. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but remained available on the SES Astra platform.
Sky Sports soon turned out to be just about the most successful channels of the Sky system. It was from September 1992, that Sky began selling Sky Sports as a subscription channel. After Sky Movies, this was the second channel in the Sky system that was encrypted through the Video Crypt system. Though Sky Sports started out by broadcasting sports such as golf and rugby, it soon acquired the rights to air Italian and German League Football thereby increasing its popularity base.
In 1992/93, with the formation of the Premier League, Sky Sports had become the most favored sports channel following the purchase of the exclusive broadcasting rights of Premier League Football in England and Ireland for the duration of 5 years.
Sky Sports also manages Sky Sports news, the Round-the-clock sports news channel which had been launched in 1998. The design of this news channel was revamped in the year 2007. This was just in time with the football season. Although the main structure of presentation was maintained, the colour displays of the information box, the ticker at the bottom on the screen and also the breaking news ticker were changed. A brand new studio, new theme tune and new title sequences were additionally a part of the revamping. Nevertheless the broadcasting format remained at a 4:3 and failed to get up-graded on the Widescreen 16:9 formats visit website.
Till date Sky Sports is related more with football than with every other sports. It’s perhaps due to this reason why this channel does have a tendency to experience some decrease in viewership throughout the summers when no football is played.