Sky Sports is British Sky Broadcastings premier Round-the-clock sports news channel in England and Ireland. British Sky Broadcasting is actually a satellite pay TV company and along with Sky Sports additionally, it has Sky Sports 1, 2, 3 and Xtra that exist like a Premium package above the basic Sky Sports. Since its inception in 1990, Sky Sports has played a very dominant role in commercializing British sport. This channel has additionally been a key player in making a paradigm shift in the organizational structure of sports broadcasting by being the first to support and encourage the Premier League to break out from the Football League in 1992.
Sky Sports began as The Sports Channel in March 1990 as Sky Television was lacking a privileged sports channel in the beginning Spessart news. Sports programs were broadcast sometimes by this channel but instead of introducing a sports channel of their very own, Sky Television chose to put money into Eurosport. With the launch of Sky Television in February 1989, Eurosport was marketed as one of its 4 channels.
British Sky Broadcasting and Sky Television announced a merger in the year 1990. Initially launched as British Sky Broadcasting, the Sports Channel was relabeled Sky Sports when it was finally launched in April, 1991 on the SES Astra IB Satellite tv. Eurosport discontinued its partnership with Sky Television upon the launch of Sky Sports but continued to be located on the SES Astra platform.
Sky Sports soon developed into one of the most successful channels of the Sky system. It was from September 1992, that Sky began selling Sky Sports as a subscription channel. After Sky Movies, it was the 2nd channel in the Sky system which was encrypted through the Video Crypt system. Even though Sky Sports began by broadcasting sports including golf and rugby, it soon obtained the rights to air Italian and German League Football thereby increasing its popularity base.
In 1992/93, with the formation of the Premier League, Sky Sports had become the most favored sports channel following the purchase of the exclusive broadcasting rights of Premier League Football in England and Ireland for a period of five years.
Sky Sports also manages Sky Sports news, the Round-the-clock sports news channel which had been launched in 1998. The look of this news channel was revamped in the year 2007. It was just in time with the football season. Though the main structure of presentation was maintained, the colour displays of the information box, the ticker towards the bottom of the screen and also the breaking news ticker were changed Sportfanatick.Com. A new studio, new theme tune and new title sequences were also a portion of the revamping. However the broadcasting format continued to be at a 4:3 and failed to get upgraded to the Widescreen 16:9 formats.
Till date Sky Sports is related more with football compared to every other sports. It is perhaps due to this reason why this channel does tend to suffer from some loss in viewership during the summers when no football is played.